Makeup is something many of us use every single dayโฆ sometimes without ever questioning whatโs actually in it. Unfortunately, conventional beauty products often contain ingredients like parabens, synthetic fragrances, PFAS, and heavy metals, which have been linked to skin sensitivity, hormone disruption, and other potential health concerns.
In On Around to the rescue! Weโve looked into the best clean makeup/cosmetic brands, so you know where to turn. These brands prioritize safer ingredient lists, greater transparency, and formulas designed to support skin health rather than compromise it. The challenge? โCleanโ isnโt a regulated term, which makes it hard to know which brands truly live up to the label – and which ones are simply marketing themselves as healthier than they are. This is why weโve gone through the nitty-gritty details for you.ย
So what should you look for when shopping for the best clean makeup brands? Does non-toxic makeup actually work? What are the best natural, non-toxic makeup brands? Weโve got you covered. Keep reading to learn moreโฆ
Note: This article contains affiliate links, meaning In On Around will make a small commission at no additional cost to you. This helps us maintain the site. As always, we value full transparency & only work with brands we love and trust.
This article is co-authored by Kathlyn Carney and Catherine Power.ย
- Published On:
- Updated On: March 20, 2026
Summary:ย
- Conventional makeup often contains ingredients linked to skin irritation, hormone disruption, and long-term health concerns
- Luckily, there are a ton of clean makeup brands (truly cleanโฆ not greenwashed!) that offer safer alternatives
- Best Brands: 100% Pure,ย Araza (and many more) – Use code INONAROUND.
Table of Contents
Why Choose Clean, Non-Toxic Makeup?
Makeup isnโt just something that sits on the surface of your skin – many cosmetic ingredients are absorbed into the body, especially when products are used daily and layered over large areas like the face, lips, and eyes. Over time, repeated exposure to certain chemicals may contribute to skin irritation, sensitivity, and other long-term concerns (yikes!).ย
As we always talk about here at In On Around, what goes in, on, and around your body matters.ย
Conventional makeup formulas often include ingredients such as parabens (used as preservatives), phthalates (often hidden under โfragranceโ), synthetic fragrances, and PFAS (aka โforever chemicalsโ).ย
Parabens, for example, are widely used in cosmetics and are suspected of mimicking estrogen in the body, which has raised questions about hormone disruption and other health effects. You can read more about paraben safety in: Paraben Safety โ Are Parabens In Makeup Harmful?
Another benefit of choosing clean makeup is the peace of mind that comes from understanding what youโre putting on your skin and avoiding unnecessary chemical exposures where you can. Clean makeup isnโt about fear. Itโs about making informed choices.
Conventional Makeup vs. Clean Beauty
While conventional makeup and clean beauty may look similar on the surface, the ingredients and philosophies behind them are often VERY different. Check out the table for more details:
|
Category |
Conventional Makeup |
Non-Toxic Makeup |
|
Ingredient Approach |
Often includes synthetic preservatives, fragrances, and performance enhancers |
Formulated to avoid ingredients linked to irritation or hormone disruption |
|
Parabens |
Commonly used to extend shelf life |
Typically avoided due to hormone-mimicking concerns |
|
Fragrance |
Synthetic fragrances may be listed simply as โfragranceโ or โparfumโ |
Often fragrance-free or scented with essential oils or natural extracts |
|
PFAS & Other Chemicals |
May contain PFAS, silicones, or petroleum-derived ingredients |
PFAS and other persistent chemicals are generally excluded (and, ideally, tested for in a 3rd-party lab) |
|
Skin Sensitivity |
More likely to trigger irritation, breakouts, or redness in sensitive skin |
Designed to be gentler and more compatible with sensitive or acne-prone skin |
|
Transparency |
Ingredient sourcing and formulation details are often limited |
Greater transparency around ingredients, sourcing, and testing |
|
Certifications |
Rarely pursues third-party clean or safety certifications |
Often EWG Verified, cruelty-free, vegan, or certified organic |
|
Environmental Impact |
May rely on non-biodegradable or environmentally persistent chemicals |
Typically prioritizes safer ingredients and sustainability |
|
Performance |
Long wear and strong pigment, sometimes at the expense of skin health |
Comparable performance with improved skin-supportive formulas |
Top 8 Benefits of Switching to Non-Toxic Products
Where do we even start? The benefits of switching to non-toxic cosmetic/makeup products are many. Even if you donโt have โsensitive skin,โ you should know what youโre putting on your skin.
- Reduced daily exposure to potentially irritating or hormone-disrupting ingredients
- Gentler formulas that are often better for sensitive or acne-prone skin
- Fewer synthetic fragrances, which can trigger irritation or headaches (even if you donโt put two and two together with any of your mysterious symptoms)
- Greater transparency around ingredients and sourcing
- Lower risk of chemical buildup from daily use
- Makeup that supports the skin barrier rather than stressing it (we love to see this!)
- Comparable performance (the makeup still needs to work, right?!)
- Alignment with health-conscious and environmentally mindful values
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How to Choose a Truly Non-Toxic Makeup Brand
Ingredients to Avoid:
Choosing a truly non-toxic makeup brand requires looking beyond marketing terms like โclean,โ โnatural,โ or โgreenโ. To be honest, these terms can be just a marketing tactic. Instead, itโs better to truly understand whatโs actually in the productโฆ and how those ingredients can be linked to health concerns (especially when theyโre used repeatedly, long-term, and across multiple products). The use of cosmetics on a daily basis may contribute to cumulative chemical exposure (yikes), which may be linked to endocrine, immune, and toxicity issues.ย
Fragrance
Fragrance is one of the most important ingredients to leave out of your cosmetic routine (also called โparfumโ). It can be a mix of hundreds to undisclosed chemicals, many of which are volatile organic compounds (VOCs). In fact, PubMed research shows that synthetic fragrance chemicals can trigger respiratory symptoms (like asthma) and migraines, even in products marketed as โgreenโ or โorganic.โ Itโs also linked to allergic contact dermatitis and skin sensitization.ย
Fragrance compounds are consistently identified among consumer chemicals associated with endocrine disruption. Because hormones regulate growth, metabolism, reproduction, and neurological function, and because endocrine-disrupting chemicals can cause an impact at very low doses, avoiding synthetic fragrance is a foundational step in reducing toxic burden. (1, 2, 3, 4, 5, 6)
Phthalates
Phthalates are another group of chemicals to watch for when evaluating makeup safety, particularly because theyโre often hidden rather than clearly labeled. Historically, compounds like diethyl phthalate (DEP) were used as fragrance solvents and fixatives, which means they may still be present under the catch-all term โfragranceโ or โparfum.โ Phthalates are widely studied endocrine-disrupting chemicals.ย
Research shows that phthalates and their metabolites can interfere with hormone signaling, with several compounds demonstrating anti-androgenic effects (weakening testosterone) in animal studies. Human and animal literature links phthalate exposure to changes in ovarian and uterine function, altered reproductive hormones, and fertility-related outcomes. Systematic reviews even suggest potential associations between prenatal exposure and pregnancy complications AND neurodevelopmental effects in children (yikes). While not every study shows the same level of risk, the consistency of hormone-related findings combined with the reality of daily exposure through fragranced products has led many beauty brands to avoid phthalates altogether. Better to opt for fragrance-free or fully disclosed formulations! (7, 8, 9, 10, 11)
PFAS
Another category of concern is PFAS, aka โforever chemicals.โ These fluorinated compounds, like PTFE, perfluorononyl dimethicone, and other โperfluoro-โ or โfluoro-โ derivatives, are used in cosmetics to improve spreadability, durability, and water resistance. Research shows that PFAS found in beauty products are highly persistent and can accumulate in the body. Certain PFAS can penetrate human skin and may even bypass the bodyโs natural protective barrier.
PFAS exposure has been linked to endocrine disruption, immune dysfunction, liver and kidney toxicity, reproductive and developmental harm, thyroid disease, metabolic effects, and increased cancer risk (just to name a few). Despite these concerns, theyโre mostly unregulated in U.S. cosmetics, so you really need to know what to look for on ingredient labels. (12, 13, 14, 15, 16, 17, 18)
Parabens
Parabens are another group of ingredients worth avoiding when choosing a truly non-toxic makeup brand. These synthetic preservatives are commonly used to prevent mold and bacterial growth and often appear on labels as methylparaben, ethylparaben, propylparaben, or butylparaben, along with related forms like isopropylparaben, isobutylparaben, and benzylparaben. While they help extend shelf life, PubMed research classifies parabens as endocrine-disrupting chemicals, meaning they can interfere with normal hormone signaling. Laboratory studies show that parabens can mimic estrogen, and animal research suggests that their metabolites may contribute to hormonal imbalance. (19, 20, 21, 22)
Siloxanes
Siloxanes are silicone-based compounds commonly added to makeup and skincare (they help to create that silky, smooth, โpore-blurringโ look, which is super popular lately). On ingredient labels, they often appear as cyclomethicone (D4, D5, and D6) or dimethicone/PDMS. Research has raised questions about the safety of certain cyclic siloxanes. Laboratory studies suggest that they can potentially exhibit endocrine-disrupting and reproductive effects in animal models, including changes to hormone signaling, altered follicle development, impaired steroid hormone production, and other markers of hormonal imbalance.
Toxicology data have also linked higher exposures to liver effects, such as increased liver weight and altered metabolism. Siloxanes are volatile, so they can evaporate during use and become airborne (theyโre commonly in indoor air and household dust, which can be inhaled). Because of the different ways that siloxanes can be absorbed, it is harder to determine the threshold for toxicity. (23, 24, 25, 26, 27, 28)
Heavy Metals
Heavy metals are another hidden concern in cosmetics. Theyโre not always intentionally added by brands, but instead they can be trace contaminants in pigments, minerals, and clays used for color. Common metals detected in testing include lead, arsenic, cadmium, mercury, chromium, nickel, and cobalt. Theyโre most often found in lipstick, blush, eyeshadow, foundation, and loose powders. While these amounts are usually super small, research shows that repeated daily use can still matter, especially since exposure doesnโt just come from skin contact. Lip products are gradually ingested throughout the day, powders can be inhaled, and anything applied to the skin can be absorbed.ย
Different metals raise different concerns. Nickel, cobalt, and chromium are well-known skin sensitizers and common triggers for allergic contact dermatitis (aka sensitive, irritated skin). Lead, cadmium, arsenic, and mercury are linked to neurological, kidney, liver, and developmental effects at higher or chronic exposures. All exposures of heavy metals matter! These metals can accumulate in the body over time, so even low-level, long-term exposure is worth considering. For a truly non-toxic makeup routine, it can help to prioritize brands that perform third-party heavy metal testing, especially for products used on the lips or in loose powder form. (29, 30, 31, 32, 33, 34)
1,4-Dioxane
1,4-Dioxane is a little different from most ingredients on this list because (like heavy metals) itโs not intentionally added. It can be a manufacturing byproduct that can form during a process called ethoxylation, which is used to make common surfactants and emulsifiers. According to the FDA, trace amounts of 1,4-dioxane may remain in finished products that contain ingredients like PEGs (polyethylene glycol), polyethylene, polyoxyethylene, polysorbates, or compounds ending in โ-ethโ or โ-oxynol.โ In other words, even if itโs not listed, it can still be present when these ingredient types are used.ย
Several health agencies treat 1,4-dioxane cautiously. The International Agency for Research on Cancer (IARC) classifies it as possibly carcinogenic to humans, and the EPA has historically labeled it a probable human carcinogen based largely on animal studies. Toxicology reports also note that higher exposures have been linked to liver and kidney damage, along with short-term eye, nose, and throat irritation when inhaled. It can be found in both raw materials and finished products, so choosing brands that avoid heavily ethoxylated ingredients or that test and purify for 1,4-dioxane is a helpful way to reduce this exposure. (35, 36, 37, 38, 39, 40, 41)
Triclosan
Triclosan is an antibacterial ingredient that was once widely used in soaps, toothpaste, and some personal care products to reduce microbial growth (for example, antibacterial hand soaps). While it might sound beneficial, research has raised several health and environmental concerns. Itโs a suspected endocrine disruptor, with particular attention on thyroid hormones (TSH, T3, T4). Animal studies consistently show changes in thyroid hormones, such as reduced T4 levels.ย
Some studies have found associations between triclosan exposure (often measured in urine) and altered thyroid markers. They donโt prove cause and effect, but they could show that regular exposures may influence hormone balance. More recent reviews also highlight potential impacts on the reproductive system. Because itโs an antimicrobial, widespread use can contribute to antibiotic resistance, encouraging bacteria to adapt and become harder to treat. (42, 43, 44, 45, 46, 47)
BHA and BHT
BHA and BHT are synthetic antioxidants commonly added to cosmetics to prevent oils from going rancid and to extend shelf life. BHA (butylated hydroxyanisole) has drawn the most concern. The U.S. National Toxicology Program lists it as โreasonably anticipated to be a human carcinogenโ based on animal studies showing tumor development at high doses. Studies also show BHA may have weak hormone-disrupting activity, including estrogen-like and anti-androgen effects. It may also be a potential skin and eye irritant. While the levels used in cosmetics are much lower than those studied in toxicology experiments, these findings raise some red flags.
BHT (butylated hydroxytoluene), not the same as BTA, is generally considered safe but high-dose animal studies show possible liver, lung, and blood-clotting changes. It may also be linked to oxidative stress or reproductive effects. Thereโs mixed evidenceโฆ so best to reduce exposure where you can. (48, 49, 50, 51, 52, 53, 54, 55)
Nanoparticles
Nanoparticles are used in cosmetics to improve performance, most commonly as nano-titanium dioxide (TiOโ) and nano-zinc oxide (ZnO) in mineral sunscreens, as well as in โnano-deliveryโ systems designed to enhance texture or ingredient absorption. Typically, applying these ingredients to the skin in non-aerosol forms is generally considered acceptable under current guidelines, but the picture changes when thereโs a risk of inhalation.ย
The EUโs Scientific Committee on Consumer Safety said that nanoparticles in sprays, aerosols, and loose powders (which can be inhaled) are concerning. Thereโs also uncertainty around oral exposure, such as lip products that may be ingested – we need more data. In our opinion, itโs better to opt for non-spray, cream-based mineral options just in case, but use your due diligence. (56, 57, 58, 59, 60, 61)
Understanding Transparency & Sourcing
A big part of the problem with cosmetic safety is that whatโs on the label isnโt always the whole story. Some concerning substances are tucked under vague terms like โfragrance,โ some show up as trace contaminants, and others can form during the manufacturing process. So reading the ingredient list is importantโฆ but itโs not enough. Transparency, responsible sourcing, and third-party testing matter just as much.
Regulators and researchers have pointed out that exposure doesnโt only come from what brands intentionally add to a formula. It can also come from impurities and byproducts. For example, the FDA has noted that 1,4-dioxane can show up as a trace contaminant in ingredients that go through a process called ethoxylation. Fragrance blends are another gray areaโฆ studies have found they can contain undisclosed chemicals linked to respiratory irritation, skin reactions, and other systemic effects. Heavy metals and PFAS can also make their way into products through contaminated raw materials or during manufacturing. Even if they arenโt added on purpose, they still contribute to our overall exposure over time.
Thatโs why itโs not enough for brands to rely on โfree-fromโ claims. Real accountability looks like sharing complete ingredient information (including fragrance components when possible), testing for contaminants like heavy metals and 1,4-dioxane, carefully vetting suppliers, and investing in clean sourcing and independent third-party verification. Transparency isnโt just a marketing angleโitโs part of making sure products are actually safe.
How Clean Makeup Is Defined
The labels clean, natural, and organic are popular marketing terms, but they often mean very different things. Frankly, sometimes they mean very little when it comes to actual regulatory definitions or scientific safety standards.
Clean beauty generally refers to products formulated without ingredients that some experts consider potentially harmful, such as parabens, phthalates, synthetic fragrances, or certain preservatives. Itโs part of a broader movement focused on reducing exposure to controversial or toxic ingredients while emphasizing ingredient transparency, minimalism, and ethical sourcing. However, there is no universal regulatory definition of โcleanโ in cosmetics, and brands can use the term however they choose unless governed by a third-party certification. (62, 63)
Natural loosely refers to products made primarily from ingredients that come from nature (plants, minerals, etcโฆ) instead of lab-made ingredients. Unlike in food, the FDA has never legally defined โnaturalโ for cosmetics, and thereโs no standardized threshold for how much of a product must be derived from natural sources. Some certification bodies (like the Natural Products Association) offer their own definitions and seals for natural products, requiring a high proportion of naturally sourced ingredients and full disclosure of components. (64)
Organic – Of the three terms, organic actually has the clearest definitionโฆ but even then, it depends on the context. In the United States, โorganicโ is regulated by the USDA under the National Organic Program (NOP). Those standards were originally created for agricultural products, and they focus on how ingredients are grown – without synthetic pesticides, herbicides, or genetic modification. When a cosmetic product carries the USDA Organic seal, it has to meet specific requirements. For example, it generally must contain at least 95% certified organic agricultural ingredients. It also has to go through third-party certification, which means independent certifiers review how the ingredients are sourced, how the product is made, and how itโs handled. (65)
Because these terms can be fluid and occasionally misleading, many dermatologists and researchers urge consumers to focus on full ingredient lists, third-party certifications, and transparency in sourcing rather than relying on buzzwords alone. (66)
Understanding Third-Party Certifications
With so many buzzwords and vague marketing claims in beauty, third-party certifications offer a trusted way to judge whether a product truly meets specific safety, environmental, or ingredient standards.
EWG Verified
- This certification from the Environmental Working Group indicates that a product has passed a rigorous safety evaluation based on EWGโs scientific criteria.ย
- To earn the EWG Verified mark, products must:ย
- Avoid all ingredients on EWGโs โunacceptableโ and โrestrictedโ lists, which include chemicals with health concerns
- Fully disclose every ingredient (even those in fragrances)
- Adhere to good manufacturing practices
- EWGโs safety standards draw on government and academic research to screen for issues like carcinogenicity, endocrine disruption, neurotoxicity, and immune effects, making this one of the more stringent โclean-beautyโ seals focused on ingredient safety and transparency. (67, 68)
COSMOS/ECOCERT
- The COSMOS Standard (short for COSMetic Organic and Natural Standard) and the related ECOCERT certification focus on natural and organic content, sustainable sourcing, and environmentally responsible production.ย
- The certification verifies that products are made with a defined minimum of natural and organic ingredients
- Their โOrganicโ certification requires higher organic content, while the โNaturalโ certification focuses on natural origin
- These standards also emphasize responsible use of natural resources, respectful manufacturing processes, and biodiversity.ย
- Both of these certifications are internationally recognized (69, 70)
Paleo Certified
- Paleo Certified is a third-party certification awarded by the Paleo Foundation, an independent organization that evaluates products against standards inspired by evolutionary nutrition and ancestral health principles. While originally developed for food products, the certification has expanded to include personal care and cosmetic products that align with a โback-to-basicsโ ingredient philosophy.ย
- Paleo Certified cosmetic and personal care products must meet strict criteria focused on ingredient purity, safety, and minimal processing. (71)
Vegan Certified
- Vegan Certified means that a cosmetic or personal care product has been independently verified to contain no animal-derived ingredients or animal byproducts at any stage of formulation or manufacturing.
- Unlike unregulated marketing claims, vegan certification requires review by a third-party organization that evaluates ingredient sourcing, manufacturing processes, and supply chains. (72, 73)
Cruelty-Free Certified
- A cruelty-free certification means a cosmetic or personal care product, and the ingredients, were not tested on animals at any stage of product development.
- Two of the most widely recognized cruelty-free certifications in the beauty industry are:
- Leaping Bunny Certification: administered by the Coalition for Consumer Information on Cosmetics (CCIC)
- This certification has a stricter standards because it requires independent audits and supplier monitoring
- PETA Beauty Without Bunnies Certification (74, 75)
- Leaping Bunny Certification: administered by the Coalition for Consumer Information on Cosmetics (CCIC)
Think Dirty
- Think Dirty is an independent ingredient-rating system created by the Think Dirty app, a consumer education platform designed to help shoppers understand the potential health impacts of ingredients used in cosmetics and personal care products.
- While Think Dirty does not issue a universal certification logo in the same way as regulatory certifiers, products that receive low scores (typically 0-3) are considered aligned with the appโs safety preferences. (76, 77)
1% for the Planet
- 1% for the Planet is a global environmental certification and accountability program that verifies a companyโs commitment to giving back to environmental causes.
- To become a member, companies must commit to donating at least 1% of their annual sales (not profits) to approved environmental nonprofit organizations each year. Importantly, these donations are independently reviewed and certified. (79, 80)
Certified Carbon Neutral
Certified B Corporation
- A Certified B Corporation, often called a B Corp, is a business that has been independently verified to meet high standards of social responsibility, environmental performance, transparency, and ethical governance.
- B Corp certification evaluates the entire company, including its business model and decision-making practices. (83, 84)
MADE SAFE
- This certification takes an ingredient-centric, health-focused approach. It independently screens products for thousands of known or suspected harmful substances (including carcinogens, endocrine disruptors, reproductive toxins, heavy metals, neurotoxins, and more) and requires full transparency of every ingredient, down to processing agents and trace components.ย
- This certification does not allow products that contain chemicals linked to human health risks or ecosystem harm, even if those chemicals are legal.
- The seal signals that a product has passed a stringent evaluation for safety (85, 86)
The Best Clean Makeup Brands (Non-Toxic!)
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- Pros:
- Emphasizes natural, plant-derived ingredients – including fruits and vegetables for pigments and antioxidants
- Runs philanthropic initiatives and promotes sustainability
- Has both makeup and skincare products
- Cons:
- The brand does not universally carry major organic certification across all products
- Does not report testing results
- Certifications:
- Certified crueltyโfree (Leaping Bunny and PETA)
- Some products carry USDA Certified Organic certifications
- Certified carbon-neutral company
- Transparency:
- Openly lists full ingredients for all products on their website and clarifies when ingredients are certified organic
- Share information about where ingredients are sourced (non-GMO fruit and vegetables, often organic)
- Testing:
-
- The brand has internal testing for purity and performance
-
- It does not appear to list independent heavy metal or contaminant testing publicly across the entire line (this can vary by product)
- Price Range: ~$7-$70+ depending on the product
- Where to Buy: Directly on their website & Amazon & Sprouts Farmers Market
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- Pros:ย
- Emphasizes the use of plant-based superfoods, antioxidant-rich extracts, and healthy fats
- Many products are crafted in small batches in the USA
- Use ingredients free from parabens, sulfates, phthalates, GMOs, synthetic preservatives, and artificial colors/fragrances
- Many products contain ingredients certified organic by organizations such as Oregon Tilth and USDAย
- Cons:ย
- Some products may feel very rich or heavy for oily skin types
- The brand does not universally carry major organic certification across all products
- Do not publish testing resultsย ย
- Certifications:ย
- Paleo Certifiedย
- Veganย
- Gluten-free
- Cruelty-freeย
- Transparency:ย
- Each product page lists full ingredients and often includes descriptions of their purposeย
- Testing:ย
- Araza does not publish detailed third-party heavy metal or contaminant testing publicly.ย
- Pros:ย
- Centered around plant-powered ingredients and skin-boosting formulas
- Offers both makeup and skincareย
- Many products are gluten-free, silicone-free, paraben-free, and formulated without harsh synthetics
- Vegan options availableย ย
- Cons:ย
- Some independent ingredient databases rate certain individual Fitglow products with moderate hazard scores for specific ingredients
- Not everything is certified organicย
- Packaging details like the extent of recyclable materials are not always clearly disclosed
- Does not publish testing resultsย ย
- Certifications:ย
- Cruelty-Free (Leaping Bunny)
- Think Dirty Certifiedย
- Just Beautiful Pledge
- National Rosacea Society Accepted
- Forest Stewardship Council Certified Packagingย ย
- Transparency:ย
- Publicly lists complete ingredient panels on every product page and often explains the role each botanical or plant extract plays in the formulaย
- Testing:ย
- Dermatologist-tested and formulated with sensitivity in mind
- Does not publicly post comprehensive heavy metal or PFAS testing results for every product categoryย ย
- Pros:ย
- Has both makeup and skincare productsย
- Emphasizes 100% natural ingredients, mineral-based formulations, and avoidance of many synthetic chemicals
- Formulated without parabens, phthalates, synthetic fragrances, and mineral oilย
- Cons:ย
- Brand does not universally carry broad third-party safety certifications
- Can sometimes have shorter wear times or different finishes
- Does not publish testing resultsย ย
- Certifications:ย
- Cruelty-Free (Leaping Bunny / PETA)
- Veganย
- Gluten-free
- EWG Verified (some items)ย ย
- Transparency:ย
- Provides full ingredient lists on every product page
- The brand shares information on what they donโt use, like formaldehyde, toluene, parabens, phthalates, and synthetic fragrances
- Explains ingredient sources and benefits on its main siteย
- Testing:ย
- Does not appear to publish external contaminant testing (ex: heavy metals or PFAS) universallyย
- Price Range: $6.95-$64
- Where to Buy: Directly on their website and certain health stores (91)
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- Pros:ย
- Affordable compared to many brandsย
- Clean, mineral-based makeup
- Good for sensitive skinย
- Have amazing, long lasting lip colorsย
- Offer vegan optionsย
- Paraben-freeย
- Routinely score well on independent ingredient safety platforms such as Think Dirty and EWG Skin Deep
- Uses certified organic ingredientsย ย
- Cons:ย
- Mineral formulations can also be less forgiving for those who prefer full coverage or cream/liquid finishes
- Not all products are USDA-certified organicย
- Does not publish testing resultsย ย
- Certifications:ย
- Cruelty-Free (Leaping Bunny/PETA)ย
- Transparency:ย
- Every product page on the brandโs website lists a full INCI ingredient listย
- Testing:ย
- Dermatologist-tested
- The brand does not publish comprehensive third-party contaminant testing reports (such as heavy metals or PFAS panels) publiclyย
- Price Range: $4.90-$38.00
- Where to Buy: Directly on their website & Amazon
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- Pros:ย
- Emphasizes non-toxic, skin-safe ingredients while supporting regenerative agriculture and sustainable practices
- Never use parabens, phthalates, synthetic fragrances, formaldehyde donors, PEGs, petroleum derivatives, and more
- Regenerative ingredient sourcing
- Some products are veganย
- Cons:ย
- Not all products carry widely recognized organic or eco-certifications by defaultย
- Certifications:ย
- Cruelty-free
- Transparency:ย
- Full lists provided for all products
- A clear โNever Listโ that explains exactly what they avoid and why
- Website details ingredient safety rationales and gives consumers insight into sourcing priorities, including regenerative agriculture principlesย
- Testing:ย
- Dermatologist-friendly formulationsย
- Doesnโt publish a complete set of third-party contaminant or heavy metal testing reports publiclyย
- Price Range: $12-$110
- Where to Buy: Directly on their websiteย
- Pros:ย
- More affordableย
- Dermatologist-developedย
- Formulates products without parabens, phthalates, oxybenzone, triclosan, phenols, retinoids, and hydroquinoneย
- Cons:ย
- Not all products are certified organic
- Some products still rely on cosmetic stabilizers or synthetics permitted under clean standards
- Certifications:ย
- EWG Verifiedย
- Veganย
- Cruelty-freeย
- Transparency:ย
- Full ingredient lists are publicly available through an ingredient library
- Many formulas undergo independent EWG review
- Transparency focuses primarily on ingredient safety and disclosure, rather than detailed sourcing traceability or environmental lifecycle reporting
- Testing:ย
- Third-party safety evaluation via EWG Verified certification for many productsย
- Price Range: $14-$49
- Where to Buy: Directly on their website, Target, Ulta, Amazon
- Pros:ย
- Provides makeup products that care about skin healthย
- Products are formulated without parabens, phthalates, petroleum, mineral oil, talc, BHA/BHT, PEGs, and chemical sunscreen filters
- Designed with people with sensitive skin in mindย
- Use recyclable packaging and participate in recycling programsย
- Many products are vegan (with limited exceptions containing ethically sourced beeswax)
- Frequently receive low-hazard ratings in EWG Skin Deep ยฎ evaluationsย
- Cons:ย
- Not fully certified organic, as organic ingredient percentages vary by formula
- Uses some synthetic ingredients for stability and performanceย
- Certifications:ย
- Certified Cruelty-Free (Leaping Bunny)ย
- 1% for the Planet Memberย
- Transparency:ย
- Openly discloses full ingredient lists and derivativesย
- Testing:ย
- Products evaluated through third-party databases such as EWG Skin Deep for ingredient hazard assessment
- Price Range: $26-$64
- Where to Buy: Directly on their website, Sephora, Credo Beautyย
- Pros:ย
- Focuses on skin healthย
- Emphasizes raw, food-grade-inspired botanicals, organic oils, and cold-processed ingredients
- Avoids using parabens, synthetic fragrance, phthalates, sulfates, talc, GMOs, and nanoparticles
- Cream-based formulas designed to mimic natural skin texture
- Has refillable packing initiative and uses recyclable materialsย ย
- Cons:ย
- Does not currently hold some widely recognized third-party certification seals (such as EWG Verified or Leaping Bunny)
- Shorter shelf life may occur compared with conventional cosmetics due to fewer synthetic stabilizers and preservativesย
- Certifications:ย
- Certified Organic ingredients used wherever possibleย
- Transparency:ย
- Publishes a detailed ingredient glossary explaining sourcing, function, and certification status for many ingredients used in formulations
- Communicates how ingredients are extracted and sourced (cold-pressed, wildcrafted, or sustainably harvested)ย
- Testing:ย
- Uses internal formulation standards and ingredient quality rather than extensive publicly published third-party testing reportsย
- Price Range: $25-$60
- Where to Buy: Directly on website, Ulta (92)
- Pros:ย
- Bans more than 2,700 ingredients โ including parabens, phthalates, sulfates, silicones, and formaldehyde-releasing preservatives
- Uses clinically tested formulasย
- Includes active skincare ingredients such as hydrating and antioxidant botanicals
- Use of recycled and recyclable packaging components where possibleย
- Cons:ย
- Not certified organic
- Shelf life may be shorter than some conventional cosmetics due to the use of alternative preservative systems
- Certifications:ย
- Cruelty-Free (Leaping Bunny)
- Many products receive low-hazard ratings in the EWG Skin Deepยฎ database
- Transparency:ย
- Publicly available ingredient lists and a clearly defined clean standards page
- Openly communicates its formulation philosophy
- Testing:ย
- Clinically tested formulas
- Ingredient safety screening aligned with EU cosmetic safety benchmarksย
- Pros:ย
- Made with botanical ingredients and nutrient-rich โsuperfoodโ extracts
- Makes multifunctional products designed to simplify routines and reduce environmental impactย
- Company has been certified carbon neutral since 2016
- Exclusion of thousands of potentially harmful or controversial ingredients
- Has ethical sourcing initiativesย
- Cons:ย
- Not a certified organic brand (organic ingredients are used where possible)
- Not every item is fragrance-free (use essential oils)ย ย
- Certifications:ย
- Certified Carbon Neutralย
- Cruelty-Free (PETA)
- UN Global Compact Signatoryย ย
- Transparency:ย
- Has a Clean Beauty Benchmark, which outlines ingredient safety standards, ethical sourcing expectations, and sustainability goals
- Publishes full ingredient lists using INCI naming standards
- Communicates which ingredients are excluded and why
- Shares sustainability practices, packaging goals, and supply-chain ethicsย
- Testing:ย
- Products undergo rigorous safety and purity testing from raw materials through final formulationsย
- Price Range: $10-$56
- Where to Buy: Directly on website, Credo Beautyย
- Pros:ย
- Focuses on short ingredient lists and skin-supportive formulations
- Specializes in breathable mineral makeup
- Has been carbon neutral since 2008 and part of 1% for the Planet
- Free from parabens, phthalates, talc, synthetic dyes, and petroleum derivatives
- Refillable packaging optionsย
- Cons:ย
- Mineral powder formulas may not suit very dry skin types or those preferring liquid or high-coverage finishesย
- Certifications:ย
- Certified B Corporation
- Certified Cruelty-Free (Leaping Bunny)
- PETA Beauty Without Bunnies Certifiedย
- Member of 1% for the Planet
- Carbon Neutral Companyย ย
- Transparency:ย
- Publicly available ingredient lists and clear communication about formulation philosophy and sustainability commitments
- Shares its environmental initiatives, ethical values, and ingredient standardsย
- Testing:ย
- Testing focuses primarily on safety, ingredient simplicity, and ethical standards rather than extensive publicly published clinical performance trials
- Pros:ย
- One of the most highly certified beauty brands
- Formulates products using only natural and vegan ingredients tested for safety and purity, avoiding synthetic fragrance, parabens, petrochemicals, and other commonly questioned cosmetic ingredients
- Extensive use of certified organic ingredients
- Strong sustainability initiatives, especially efforts to reduce plastic pollutionย
- Products designed for sensitive skinย
- Cons:ย
- Shelf life may be shorter compared with conventional cosmetics using stronger synthetic preservative systemsย
- Certifications:ย
- COSMOS Certified Organic/Natural
- ACO & OFC Certified Organic
- Certified Vegan (Vegan Society)
- Cruelty-Free (PETA)
- Halal Certifiedย ย
- Transparency:ย
- Publishes a detailed ingredient glossary explaining ingredient origin and function
- Displays clearly defined Ingredient Promiseย
- Has public sustainability reportingย ย
- Testing:ย
- Ingredients are tested for safety and purity prior to formulation
- Certification programs require ongoing compliance audits and ingredient verificationย
- Price Range: $8-$69
- Where to Buy: Directly on website, Credo Beauty, Detox Market
- Pros:ย
- Brand emphasizes formulations built from natural, organic, vegan, and cruelty-free ingredients
- Avoids ingredients associated with endocrine disruption, carcinogenic concerns, petrochemicals, synthetic fragrances, and artificial colorants
- Use of botanical and biocompatible ingredients
- Broad product range including makeup, skincare, body care, and personal care products
- Many formulas contain certified organic plant oilsย
- Cons:ย
- Does not publicly display widely recognized third-party certification seals across all products
- Limited publicly available technical data regarding clinical testing, ingredient sourcing traceability, or environmental lifecycle metricsย
- Certifications:ย
- Cruelty-Freeย
- Transparency:ย
- Promotes transparency through ingredient education pages and detailed ingredient listingsย
- Testing:ย
- Publicly available information suggests testing prioritizes ingredient safety and formulation philosophy rather than large-scale clinical performance studiesย
- Price Range: $32-$59
- Where to Buy: Directly on website (97, 98)
Final Thoughts: Clean Makeup Brands
Many of us use makeup every single day. What goes IN, ON, and AROUND your body matters – especially when used regularly. With ingredients like parabens, synthetic fragrances, PFAS, and even heavy metals showing up in conventional formulas, being a little more mindful can make a real difference. The tricky part is that โcleanโ doesnโt have a clear definition, so itโs not always easy to separate truly safer brands from clever marketing. Thatโs why we took the time to sort through the details – sharing the certifications to look for and the brands we genuinely trust.ย
As always, what works for one person may not work for another – so do your due diligence and test out which brands are your favorites. At the end of the day, itโs about feeling good about what youโre putting on your skin and choosing products that support your health.
What’s your favorite clean makeup brand?
Let me know your thoughts and key takeaways in the comments below!
xoxo,
Want to read more? Check out our other articlesย here!ย
Other references on clean makeup brands from: Healthline, NIH, Chemistry World, Harris Beach Murtha, EPA, Science Direct, Canada, Toxic Free Future, FDA, ATSDR, CDC, Health Europa, CIRS Group, CEH, JDD Online, Jama Network, EWG, Cosmos Standard, ECO CERT, Paleo Foundation, Vegan Society, Vegan, Leaping Bunny, PETA, Think Dirty App, Apple, Jurlique, 1% For The Planet, Intergine, UNFCCC, Carbon Neutral, B Corp, Made Safe, Ann Marie Gianni, Organic Beauty Lover, Paleo Plan, Fit Glow Beauty, Wheat Free Living, Glamour, The Good Trade, Allure, Keys For Tomorrow, Organic Elements Spa, The Style Escape, Safe and Chic
Copyright In On Around LLC 2026 ยฉ. The statements made on this website have not been evaluated by the FDA (U.S. Food & Drug Administration). They are not intended to diagnose, treat, cure, or prevent any disease. The information provided by this website should not be used as individual medical advice and you should always consult your doctor for individual recommendations and treatment. The information contained in this site is provided on an “as is” basis. Related to this site, there are no guarantees of completeness, accuracy, usefulness, or timeliness. In On Around LLC assumes no responsibility or liability for any errors or omissions in the content of this site.
Frequently Asked Questions โ Non-Toxic Makeup
Click on the FAQs below to learn more about clean makeup, non-toxic beauty standards, ingredient safety, certifications, and how to choose the best products for sensitive skin.
Yes, clean makeup can be just as effective as conventional makeup, offering comparable coverage, pigmentation, and wear time without potentially harmful ingredients. Modern clean beauty formulas use high-performance, skin-friendly ingredients to deliver professional results.
No, the term โnaturalโ is not regulated, so not all natural makeup brands are truly non-toxic. Always check ingredient lists and third-party certifications to ensure products meet clean beauty standards.
Look for trusted certifications like EWG Verified, Made Safe, COSMOS Organic, and Leaping Bunny to ensure products meet strict safety and non-toxic criteria. These seals provide transparency and higher clean beauty standards.
Clean makeup is often ideal for sensitive skin because it avoids common irritants like synthetic fragrances and harsh preservatives. However, patch testing is still recommended since individual reactions can vary.
