About In On Around® & Our Standards
What goes IN, ON & AROUND your body matters.
At In On Around, our criteria for choosing ingredients and products extend beyond avoiding known harmful substances like formaldehyde, parabens, and phthalates. We dig deep into even the smallest of ingredients and reach out directly to brands to request Certificates of Analysis. Our approach is unbiased and informed. Having worked in the food & personal care industries, we know how to spot deceptive marketing.
For a full list of personal care ingredients that we aim to avoid, we offer a comprehensive Clean Beauty Checklist E-book. The information on our blog, in our programs, e-books, and via consulting sessions, will empower you to be a conscious consumer and evaluate brand transparency.
Welcome to In On Around®
At In On Around®, we empower others to live their happiest and healthiest lives through holistic wellbeing. Our mission is to help you ditch the toxins and take control of what goes in, on & around your body. By taking a holistic view of your current lifestyle, we can help you transition to clean beauty & organic, non-toxic nutrition.
In a world inundated with pollutants, greenwashing, and harmful substances, we strive to be a beacon of wellness, guiding you toward trustworthy choices that promote a healthier and more balanced lifestyle with the 80/20 rule.
In
Clean eating, well-balanced diets, organic certifications, nutrition, alcohol, supplements, food labels, food safety, hydration, contaminants, pesticides + more.
On
Personal care items (lotions, shampoos, soaps, deodorant, antiperspirant, fragrance, makeup removers), laundry detergent, essential oils, endocrine disruptors + more.
Around
Radiation (Wi-Fi, phones, laptops, 5G), cleaning products, EMFs, sun exposure, eye protection, traveling, mold exposure, air purifiers, saunas, fitness, community + more.
What's Not In Our Shop
Artificial Fragrance, Parabens, Phthalates, Bleach, Formaldehyde & Formaldehyde Releasers, Quaternary Ammonium Compounds (QUATS), Monoethanolamine, Phenoxyethanol, SLS/SLES, MIT/CMIT, BHA/BHT, Carbon Black, and so much more.
In On Around® Scientific Advisory Panel
Catherine Power’s Background
Catherine Power is the Founder and CEO of In On Around®. As a Holistic Health Consultant and Ingredient Safety Expert, she brings a wealth of knowledge and expertise to the realm of non-toxic living.
Having specialized in Animal Science with a concentration in Food Science and later obtaining a Master’s in Management from Harvard University, Catherine has dedicated her career to understanding the food and personal care industries. She brings a unique perspective to the space after working in Regulatory Compliance, Quality, and Food Safety for one of the largest global Fortune 500 conglomerates in the food, personal care, and home care spaces.
Her background in working in labs, interpreting complex research articles & product quality reports, and aiding in policy development equips her to simplify and distill intricate information for the general public. Catherine hopes In On Around can be a great resource for you!
Kendall Bierman's Background
Kendall Bierman is a pre-licensed mental health counselor (MHC-LP) based in New York. With an undergraduate degree in Psychology and a Master’s in Mental Health Counseling from Long Island University, she is familiar with many different therapeutic modalities and evidence-based practices.
Kendall uses a holistic approach with her clients as every person’s needs are unique. It’s her mission to provide a non-judgmental, warm, and empathetic environment so her clients can evolve and grow.
Kendall recognizes that mental health is an integral component of overall wellbeing. Through her practice, she emphasizes the significance of maintaining balance and harmony in mental, emotional, and physical aspects, advocating for the importance of self-care and self-awareness in achieving holistic health. Kendall is currently accepting female New York based clients.
Kathlyn Carney's Background
Kathlyn is a Certified Nutrition Specialist (CNS) with both a Master’s of Science in Nutrition Education (MS) and a Master’s of Education (M.Ed.). Along with being a yoga teacher, health coach, and podcast host, she is a published author of her first book: “We Can’t Change What We Don’t Know – How I Started to Think of Food as Medicine.”
Ana Engelhardt's Background
Dr. Ana Engelhardt is a licensed naturopathic physician (ND) and nutritionist based in Connecticut. With an undergraduate degree in Nutritional Sciences, she whole-heartedly believes that diet is the foundation of great health.
Having worked in a hospital setting throughout her college education, Dr. Ana witnessed the lack of preventative care that was provided to patients along with neglect in treating the root cause of many people’s concerns. She decided to pursue naturopathic medicine to empower others to foster a proactive approach to overall wellness.
Dr. Ana currently focuses her practice on women’s health, fertility, hormones, and gastrointestinal disease. She recognizes that a “one-size-fits-all” approach does not work and aims to provide comprehensive and individualized treatment plans to each of her patients. If you are interested in working with Dr. Ana, she is now taking new patients both in-person and virtually.
Catherine Power's Background
Hi there! I’m Catherine Power, the Founder and CEO of In On Around®. As a Holistic Health Consultant and Ingredient Safety Expert, I bring a wealth of knowledge and expertise to the realm of non-toxic living.
Having specialized in Animal Science with a concentration in Food Science and later obtaining a Master’s from Harvard University, I’ve dedicated my career to understanding the food and personal care industries. I bring a unique perspective to the space after working in Regulatory Compliance, Quality, and Food Safety for one of the largest global Fortune 500 conglomerates in the food, personal care, and home care spaces.
My background in working in labs, interpreting complex research articles & product quality reports, and aiding in policy development equips me to simplify and distill intricate information for the general public. I hope In On Around can be a great resource for you – we’re so happy you’re here!
60%
of American adults have a preventable chronic disease that can be altered through lifestyle
40%
of American adults are obese
70%
of deaths worldwide are due to chronic illness
Why Is Our Mission Focused On Holistic Wellbeing?
It doesn’t have to be this way. Health truly is wealth. Taking a holistic view means considering the entirety of your lifestyle, from dietary habits to skincare routines and the environmental factors that surround you. We are dedicated to helping you make informed choices that align with the principles of clean beauty and organic, non-toxic nutrition. We aim to empower you to take control of your well-being. In America, we have a “sick care” system, not a “health care” system. You shouldn’t have to get sick to focus on your health! It’s time to become proactive instead of reactive.
In On Around® Features
Nominated for best of Long Island in the holistic wellness category! CLICK BELOW TO VIEW ARTICLES.
Why Focus on an 80/20 Lifestyle?
The 80/20 lifestyle focuses on 80% of your time maintaining a nutritious diet and healthy habits, while reserving 20% of your time for indulging in activities that contribute to overall happiness. It’s a commitment to balance and stress-free well-being.
Many individuals entering the holistic health space experience stress, fear, and information overload. At In On Around, our approach is to provide essential information without judgment or fear, emphasizing the importance of being conscious about what goes in, on, and around your body without becoming obsessed or scared.
Adopting a low-tox lifestyle and embracing holistic health is about letting go of what doesn’t serve you and choosing things that promote self-respect, self-love, and self-improvement. It’s a journey that prioritizes your body’s well-being with accessible tools, steering clear of restriction, fear, obsession, control, regret, overwhelm, extremes, or stress.
By letting In On Around handle the research stress-free, you can make gradual, impactful changes over time, recognizing that even small steps contribute significantly to long-term well-being.
Why Focus on an 80/20 Lifestyle?
The 80/20 lifestyle focuses on 80% of your time maintaining a nutritious diet and healthy habits, while reserving 20% of your time for indulging in activities that contribute to overall happiness. It’s a commitment to balance and stress-free well-being.
Many individuals entering the holistic health space experience stress, fear, and information overload. At In On Around, our approach is to provide essential information without judgment or fear, emphasizing the importance of being conscious about what goes in, on, and around your body without becoming obsessed or scared.
Adopting a low-tox lifestyle and embracing holistic health is about letting go of what doesn’t serve you and choosing things that promote self-respect, self-love, and self-improvement. It’s a journey that prioritizes your body’s well-being with accessible tools, steering clear of restriction, fear, obsession, control, regret, overwhelm, extremes, or stress.
By letting In On Around handle the research stress-free, you can make gradual, impactful changes over time, recognizing that even small steps contribute significantly to long-term well-being.
What is Greenwashing?
Greenwashing refers to deceptive marketing practices utilized by brands, particularly in the realms of food, personal care, and home care, to create a misleading perception of wellness and sustainability. This misleading strategy often involves exaggerated or false claims that can confuse customers.
In fact, many products that claim to be “non-toxic” or “clean” don’t meet our product quality standards. Some brands may use green “healthy” imagery or terminology without substantiating their claims.
Here at In On Around, we meticulously sift through the greenwashing marketing noise, delving deeply into the details of each product to provide clarity and transparency.
At In On Around®, we understand that well-being is a journey, and we are here to support you every step of the way. Our approach involves not only eliminating harmful toxins but also introducing nourishing practices that support your body, mind, and spirit. Through personalized guidance and a wealth of resources, we aim to make the transition to a clean and holistic lifestyle accessible and sustainable for everyone.
How To Work With In On Around®
Explore our shop and blog, where we regularly share product swaps and insightful posts on holistic well-being. Dive deeper with our e-books and extensive In On Around® Academy – get certified to share this knowledge with others. For personalized guidance, our 1-on-1 consulting services are tailored to meet your specific needs.
Whether you’re a newcomer or experienced in clean living, our information is designed to be easily digestible. With a commitment to transparency, balance, and empowerment, In On Around offers much more than information – it’s a journey toward a healthier and more conscious lifestyle.
Join us in creating a world where well-being is not just a goal… but a way of life. What goes in, on, and around your body matters.
